DESIRED LIFE

In today’s world people want to influence the others with their physical appearances so advertisements prepared by this features. If we analyze this image we can see that actually there is class distinction. We all know that people are different from each other such as their incomes are different. Everyone cannot buy this New Sultan Mattress Collection. So the people who cannot buy, can look like the left one which can make them (mostly women) feel underestimate.

This is Ikea’s message and created by Ikea’s advertising department. This is a strong image to influence people by highlighting “Beauty”.

The target audience is for everyone who wants to sleep in a high quality bed but this image is basically for women who give importance to their physical appearance. Generally adolescence period women start to look themselves much more, so starting from the age of 16 every women care their beauty. People who care comfort a lot are the ones who will interest in this image the most.

We see a short written sentence and two photos, to make the advertisement much more powerful. Also, there is an obvious design that the image divided two sides to show the effect of how a bed can make huge changes in beauty.

I think the hidden message is “If you don’t sleep well and comfortable way, you may not feel well and become unhealthy and this can make your life harder”. So, they are trying to persuade us to buy their new collection which will make us to feel beautiful.

This is a lifestyle which is totally desired by people because as we can see in the image if we sleep in a good mattress we can wake up healthy and adapt to the daily life everything much more easily.

Values are expressed in a significant way. Using beautiful word is the strongest value to influence people generally women. Women is the ones who care themselves most so Ikea used two woman picture and want to show us how can be different a women who sleeps well and who doesn’t sleep well.

There isn’t used any tool. Instead of tools they prefer to use peoples physical appearance to make it more realistic.

“Sleeping well makes you healthier” message is presented in this image as a positive message. Showing the differences between two pictures we can understand the negative message which is: Sleeping less is harmful for our body.

There is a missing part in this image. They didn’t tell us how many hours we should sleep in new mattress collection to become beautiful. They only wrote about “sleep well, become beautiful” but it’s important for us to know the time interval. We can get the information time interval by the doctor’s, television or internet.